Over the past year, we’ve been working with Wagon Productions to create marketing videos for Salt Lake City-based but worldwide loved Traeger Grills. Their wood pellet grills are in legend status among amateur and professional BBQ cooks for the smoky flavor they produce with so much more ease than a traditional wood burning grill.
The high-volume of videos we’re producing for them (anywhere from 5-15 per month) has allowed us to really understand what they are looking for and has led to a great relationship. The videos we are producing are integrated right into their marketing release schedule, so we generally spend 2 or 3 days per month shooting new content in their headquarters. We shoot a few different types of videos for Traeger — the first is for their weekly released video recipe series. These videos are short and fast paced for a social media audience and are accompanied by a link to a written recipe for someone to follow. They look like this:
The next series of videos is called “Tips from the Pros”, and feature different chefs revealing tips and tricks to make BBQ’ing at home a bit easier. The Tips videos look like this:
Aside from these two series of videos (which we produce on a consistent basis) we take on new projects to promote whatever Traeger needs content for at that particular time. These include more stylized videos, such as this product release video:
Or maintenance videos:
Thanks for checking in on some of our new work, and stay tuned for more!