Since the early days when Grit Visual set up shop, one of our most consistent types of work has been in real estate video production. We love the way that moving images can portray not only what a house looks like, but what it might feel like to live there. One of our clients is Park City, Utah based Park City Proper who sell high-end homes throughout Utah. Corey Crawford of Park City Proper knows that people don’t buy homes just on what they look like, but on the lifestyle that they provide. With that goal in mind, we craft stories that not only show the space, but show the benefits of the location they are based in.
A lot of real estate agents use photography as their one and only medium to showcase their homes, but in this day and age video is without a doubt a more powerful way to connect with potential buyers. We sat down for a chat with real estate agent and Grit Visual client Corey Crawford about why he chooses to use video.
GV: Why do you choose to use videos, and not just photos to help sell your listings?
CC: Video perfectly complements the still photography. It shows spaces and volumes in ways that stills cannot.
GV: How has using videos helped Park City Proper?
CC: It’s become a nice little competitive advantage for our group. It is an offering that most of our competition just doesn’t have…and that’s a powerful differentiator.
GV: Why is video an important tool for realtors?
CC: It is the future of Real Estate marketing…especially in the luxury space.
GV: How is it working with Grit Visual?
CC: Easy, creative and fun.
GV: What is it about Grit Visual’s style that you like?
CC: Grit’s level of experience also brings another creative perspective to the projects. You’re not just dealing with a production team where I have to lead the creative and call all of the shots. You get the art direction, shots and production all in one. It’s an easy, seamless process.
To end this post, we’ll showcase a few of our favorite real estate projects from the past. If you’re interested in having Grit Visual produce a video for one of your listings, please email firstname.lastname@example.org. Thanks for reading!
Moose Hollow, Utah: